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Thursday March 9, 2:11 PMJapanese Camera Maker Nikon Launches S. Korean UnitSEOUL, March 9 Asia Pulse - Japanese camera maker Nikon Corp. said Thursday that it has established a wholly owned subsidiary in South Korea to better tackle the fast-growing digital camera market here."We are aiming to reach sales of 90 billion won (US$91 million) in South Korea and become one of the top three sellers in the country," Noriaki Yamaguchi, head of Nikon Imaging Korea, told a press conference. The subsidiary will commence full operations on April 3, he said. Nikon Imaging Korea will first open a customer service center in Seoul on Monday and cease selling its products here via Anam Optics, a local digital camera producer and importer. Nikon's establishment of its South Korean unit is part of its bid to expand its share of one of the world's top 10 digital camera markets by strengthening marketing, sales and customer services here. It aims to overtake Japanese rivals, such as Sony Corp. and Olympus Corp., and local competitors such as Samsung Techwin Co. through increased sales of its COOLPIX models here. "South Korea is not only a test-bed for new products, but a core market for Nikon," said Yamaguchi. He added that the company will increase customer support by opening more retail outlets. (Yonhap) |
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