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Thursday March 23, 8:26 AMPlaxo Scales Back Automatic E-Mail FeatureVeteran e-mail users probably recall getting a message _ or several _ from someone they hardly know asking for updated contact information. These messages, derided by some as spam, helped Plaxo Inc. expand its contact management service. Now that Plaxo has 10 million users, its executives are scaling back the automatic e-mail feature as they strive to become "good citizens." Plaxo offers a service that synchronizes people's address books. If you change your e-mail address, for instance, you can update it on Plaxo and have the new address automatically sent to your friends' address books. The concept falters if your friends don't belong to Plaxo, so the company developed boilerplate messages that users can send to invite friends to join. That worked fine for some people, but frequent e-mail users can easily get bombarded with such requests. "Connections aren't bidirectional. If I know someone, that doesn't always mean that person knows me," said Cameron Ring, the company's founder. "That's something we didn't think about or consider when we" started the service. With new versions of the service, users will no longer be prompted to send the boilerplate invitations when they first set up their accounts. Plaxo is also removing an "invite" button from its toolbar for Microsoft Corp.'s Outlook e-mail program; instead, users will have to select that option from the menu. |
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