Thursday April 26, 2:04 AM
Singapore's rich splash out with a vengeance
SINGAPORE, April 25 (Reuters) - Celebrity-chef dinners,
huge pay hikes, and hot properties with a garage for the
Ferrari and a berth for the yacht...some people in Singapore
are living it up.
The world's top banks have set up in the city-state,
bringing plenty of rich clients in their wake. Now, thanks to a
strong economy, a private banking boom, and the prospect of two
glitzy casinos opening soon, the big spenders are out in force.
"The good times are back," said Roman Scott, a financial
consultant. "There's been a sudden turnaround in confidence.
Suddenly, people notice that the economy is growing, they find
they can't hire a secretary, and housing prices are going up."
Singapore's immaculately groomed private bankers are having
a field day, thanks to the government's policy of creating a
one-stop banking centre-cum-playground for the affluent.
The focus on the rich has even spawned a new caste system
-- of "high net worth individuals", or those with a mere
million in financial assets, and the highly desirable
"ultra-high net worth" who have millions or billions of dollars
to their name.
Take Charoen Sirivadhanabhakdi, Thailand's richest man,
according to Forbes, who listed his whisky and beer firm Thai
Beverage in Singapore last year.
He snapped up not just one, but 47 out of 48 flats in a new
development for S$205 million, and four entire floors in
another project for S$135 million, Business Times reported this
month.
Singapore has more millionaire households as a percentage
of total households than any other Asian economy, according to
the Boston Consulting Group.
Now thanks to all the wealthy Chinese, Indonesians, Indians
and Thais who turn to Singapore -- not to mention the Europeans
who prefer to park their funds offshore -- there aren't enough
private bankers to handle all this money.
Whole teams of "wealth managers" are hopping from one bank
to another, lured by promises of ever-higher salaries and
payouts.
"There's a shortage of really high quality bankers, so
there's poaching and that pushes salaries up," said Chris
Claridge, who runs a head-hunting firm.
"Most players are getting 20-30 percent more. One guy, an
investment banker, ended up with 75 percent more because two
banks were bidding for him. It was like ebay."
CELEBRITY CHEFS AND BUTLER SERVICES
Bankers aren't the only ones getting a big pay rise.
Singapore's ministers, already among the world's
highest-paid, just got a 60 percent pay hike, lifting their
salaries from S$1.2 million to S$1.9 million ($1.26 million) on
average.
The Prime Minister's pay jumped to S$3.5 million ($2.3
million) -- more than five times the U.S. president's $400,000
salary -- while his deputies will each get S$2.45 million. Two
former prime ministers who retain cabinet posts will be paid
more than S$3 million.
A few weeks earlier, the government said it would address a
widening income gap with benefits for the poor. The bottom 10
percent of households had an average annual income of S$3,600
per member in 2006, up 6.6 percent from the previous year.
Ministers and civil servants are benchmarked against the
best-paid individuals in professions such as banking, an area
the government is encouraging as part of an economic overhaul.
Given the wealth in the financial sector, it's no surprise
people are splashing out on expensive meals, cars, and homes.
Indonesian tycoon Oei Hong Leong hosted a S$50,000 charity
banquet, flying in celebrity chefs Tetsuya Wakuda and Justin
Quek for a 16-course meal that included poached foie gras and
steamed tofu, as well as rare vintage wines, the Business Times
reported.
Local media this month profiled a local businessman whose
fleet of 20 cars includes Bentleys, a Lamborghini, a Ferrari
and a Jaguar, and said that one Singaporean had paid S$3
million for a new Pagani Zonda F, a record for a sports car in
the country.
Even Singapore's long-stagnant property market is getting a
welcome shot in the arm, at least at the top end.
Such gains could start to erode Singapore's competitive
advantage for international firms when compared with centres
such as Shanghai, Hong Kong, or Tokyo, some analysts warn,
while adding to the city-state's inflationary pressures.
Prices for new apartments in prime districts surged 25
percent in 2006, the strongest recovery in years, while
landlords are demanding rent increases of 50-60 percent.
"The rental market has gone through the roof," said
property agent Bee Bee Tan, with a central flat that rented for
S$3,600 now commanding S$6,000 a month, an increase of 67
percent.
As for the millionaires, they can take their pick of
projects offering butler services or a doorstep berth for that
gin palace.
"It's Monaco in the tropics," said consultant Scott.
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