Friday June 22, 1:37 AM
Chrysler commits to new hybrids, better mileage
CHELSEA, Mich., June 21 (Reuters) - Chrysler Group said on
Thursday it would roll out new hybrid vehicles, streamline its
cars and trucks and introduce more diesel engines in a bid to
improve fuel economy in the face of high gas prices and tougher
federal regulations.
Chrysler, which is being acquired by Cerberus Capital
Management in a $7.4 billion deal, has trailed other major,
competing automakers in key indicators of fuel economy.
"Chrysler Group is focused directly on improving fuel
efficiency across our vehicle lineup," product development
chief Frank Klegon said in a statement.
"We don't think there is one silver bullet. We have to
fight these battles on many fronts," he said.
Klegon said Chrysler projected that hybrid and diesel
alternatives to traditional gasoline engines could grow to
represent 30 percent of the U.S. light vehicle market, a
roughly tenfold increase from current levels.
U.S. automakers have seen their market share eroded in
recent years, a trend many analysts and executives attribute in
part to the reputation Japanese automakers have established for
better fuel economy.
Like its rivals, Chrysler is also facing the prospect of
tougher federal fuel economy standards under a pending bill in
the U.S. Senate that would mandate fleet-wide average of 35
miles per gallon for cars and light trucks by 2020.
The current corporate average fuel economy -- or CAFE
standard -- is 27.5 miles per gallon for cars and 22.5 for
light trucks.
Klegon, who was speaking to reporters at the automaker's
proving grounds, said Chrysler would introduce a new "mild
hybrid" vehicle equipped with a lower-cost battery pack
designed to power the vehicle at stops.
In addition, Chrysler plans to use hybrid technology
developed jointly with General Motors Corp. and BMW AG
in vehicles beyond the two hybrid SUVs it had already announced
that it would introduce next year.
Klegon said that "two mode" hybrid system, which can use an
on board electric motor to generate additional power as needed,
promised a 25 percent gain in overall fuel economy.
Chrysler will also offer a clean-burning diesel version of
the Jeep Grand Cherokee designed to meet the tougher emission
standards imposed in U.S. states such as California.
The technology for reducing nitrogen oxides that will be
used in the vehicle was developed by Chrysler's parent,
Daimler, which will retain an almost 20 percent stake in the
automaker.
Klegon said Chrysler was considering offering a four-
cylinder diesel engine in the U.S. market, a common passenger
car engine configuration in Europe that could offer fuel
economy gains of up to 30 percent over gasoline engines.
Chrysler, now the fourth-largest automaker in the U.S.
market, relies on sales of trucks and SUVs, such as the Dodge
Durango SUV and RAM pickup truck, for almost 70 percent of its
total sales at a time when U.S. consumers are increasingly
demanding lighter and more fuel-efficient vehicles.
Chrysler, which does not expect to return to profitability
until 2008, has lagged other automakers in rolling out hybrid
vehicles. Hybrid versions of the Durango and Chrysler Aspen
SUVs are not due in showrooms until next year.
The automaker is investing $3 billion in new plants in
Wisconsin, Michigan, Indiana and Mexico intended to produce a
family of more fuel-efficient V-6 engines and components.
Chrysler said the family of "Phoenix" engines, which will
be available for 2010 models, would produce fuel efficiency
gains of between 6 percent and 8 percent. By reducing vehicle
weight and improving aerodynamics, Chrysler also expects to
boost its fleet-wide fuel economy at least another 5 percent.
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