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Tuesday January 22, 11:41 AMVietnam's Handicrafts Find More Ways Into Japanese HeartsHANOI, Jan 22 Asia Pulse - While one third of revenue from Vietnam's fine arts and handicraft exports are from markets in Japan, there is great potential to increase sales to Japan even further, said Deputy Minister of Industry and Trade Le Danh Vinh.Fine arts and handicrafts were one of the 10 leading potential export items for Vietnam, with these exports heading to 136 countries and territories and a growth rate of over 20 per cent a year, said Vinh. The country is home to 2,000 craft villages, 1.4 million craft-producing households and about 1,000 enterprises in production, import and export of the products. "In addition to the EU and US, Japan is a market of enormous potential that handicraft producers and exporters hope to further explore," said vice chairman of the Vietnam Association of Craft Villages (Vicrafts) Luu Duy Dan. "Due to lack of experience and market information, we have not fully explored the potential of this market" Dan added. Other manufacturers in the sector tell the same story. "Our company failed to export directly to Japan as we lack information on this market and have yet to hold face to face meetings with Japanese partners," said Kim Son Handicraft Import Export JSC director Nguyen Van Quynh. "As a small-sized enterprise, we need financial support, effective information supply and the chance to meet with Japanese firms to seek co-operation." Ken Akrawa, a senior expert from the Japan External Trade Organisation (JETRO), said handicraft producers needed to continue to study Japanese customs, consumption habits, market demand and distribution systems in order to maximise business chances in Japan. They should also pay attention to ensuring delivery deadlines and product quality and complying with import regulations. He added that Vietnamese enterprises should take advantage of information resources from trade promotion agencies like Jetro, the Vietnam Chamber of Commerce and Industry and Vietnam Trade Promotion Agency in order to have up-to-date information on the Japanese market. Vietnam exports an average of US$54 million worth of handicraft and fine art products to Japan a year. (VNA) |
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