Thursday January 31, 8:12 PM
Sony profit up, cuts forecast
TOKYO (Reuters) - Sony Corp , maker of PlayStation
game gear and Vaio PCs, posted a small rise in quarterly
operating profit and cut its outlook as weaker markets ate into
its investments and a firmer yen hurt overseas sales.
Arch rival Matsushita Electric Industrial Co Ltd ,
the world's largest plasma TV maker, fared better, posting a 22
percent gain in quarterly profit and indicated it could beat
its own annual forecast, although a slowing U.S. economy poses
a big risk for both firms.
Sony enjoyed robust holiday demand for its Cyber-shot
digital cameras and Handycam camcorders and managed to return
its game division to profit by cutting PlayStation 3 production
costs and boosting sales of its portable game machine.
But it lowered its operating profit forecast for the year
to March to 410 billion yen ($3.86 billion) from 450 billion
yen, citing the rising yen and the falling stock market, which
has cut into the value of investments held by its life
insurance unit.
The new forecast falls well short of the market consensus
of 446.9 billion yen in a poll of 22 analysts by Reuters
Estimates.
"The game division turning into the black is a positive,"
said Takeshi Osawa, a senior fund manager at Norinchukin
Zenkyoren Asset Management.
"But the U.S. economic outlook is a cause of concern for
its consumer electronics business. And compared with Sony,
Matsushita looks more solid and stable."
MARGIN TARGET
Sony now expects an operating profit margin of 4.6 percent
this business year, missing its target of 5 percent. The margin
target has been the most visible indicator of success for
Sony's turnaround efforts led by Chief Executive Howard
Stringer.
Sony, which vies with Samsung Electronics Co Ltd
and Sharp Corp in flat TVs, has shed
10,000 jobs and a wide range of non-core assets over the past
few years.
But tumbling prices of LCD TVs and other key products have
cut into its earnings. Sony's core electronics division saw its
operating income fall 7 percent in the October-December
quarter, also hurt by lower sales of semiconductors to the game
division.
Sony said it was worried that demand in the United States
could be hit by the effects of the subprime mortgage loan
crisis.
"We have seen no sign of demand weakening in the U.S. due
to the subprime loan problems, but we expect there to be a
gradual impact from here on," Sony Chief Financial Officer
Nobuyuki Oneda told a news conference.
Sony's operating profit for October-December came to 189.36
billion yen, up 5.9 percent from 178.91 billion yen in the same
quarter a year earlier, though far below the average estimate
of 245.5 billion yen from four analysts. Net profit rose 25
percent to 200.22 billion yen, its highest quarterly profit
ever.
Sony raised its PlayStation Portable sales estimate by 30
percent to 13 million for the year to March, while cutting its
PS3 sales target by 14 percent to 9.5 million units.
Rival Nintendo Co Ltd aims to sell 18.5 million
units of the Wii console during the same period, or twice as
many as the PS3's estimated sales.
RECORD PROFIT
Panasonic maker Matsushita, meanwhile, said its operating
profit came to a record 165.4 billion yen in October-December,
up from 135.83 billion yen a year earlier, helped by brisk
demand for its Lumix digital cameras and Viera flat
televisions.
Matsushita will change its name to Panasonic Corp on
October 1.
It left unchanged its forecast for operating profit to rise
4 percent to 477 billion yen in the full year to March. That is
below the consensus of 493.8 billion yen in a poll of 20
analysts by Reuters Estimates.
"The announced number for operating profit is the least we
are likely to be achieving. We are now trying to reach our
in-house target of 500 billion yen," Matsushita director Makoto
Uenoyama told a news conference.
Prior to the announcement, shares in Sony closed up 3.6
percent at 5,220 yen, outperforming the Tokyo stock market's
electrical machinery index , which rose 2.7 percent.
Matsushita soared 8.7 percent to 2,250 yen ahead of its
results.
(Additional reporting by Noriyuki Hirata, Taiga Uranaka,
Editing by Michael Watson and David Cowell)
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